Thursday, April 10, 2008

In Search of a Niche

A press release today entitled "SOYO Continues to Target the Spanish Speaking Market" boasted that ...
[The company's] 32-inch and 47-inch SOYO brand of LCD TVs are now available through Shop Latino TV. Additionally, the 32-inch and 47-inch LCD TVs are available through the Shop Latino TV website
This is a bit of surprise, as the company had another press release on February 20 of this year entitled "SOYO Continues to Target the Niche Consumer," in which it claims to be specializing in smaller sets for dorm rooms and recreational vehicles.

In the end, it's pretty clear that the company continues to clutch at straws, desperately looking to appeal to a target market in which they can be profitable. As much as I'm pulling for them, they could learn a thing or two about marketing ... or at least about consistency of message, and vision.

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