Wednesday, January 2, 2008

Revlon (REV)

Company:Revlon Cosmetics
Web Site:http://www.revlon.com
Purchase Price:$1.18
Current Price:Click Here

Revlon corporation is a household name: they've been in the cosmetics business for ages, and were at one time a major player. You can still find the Revlon brand in drug stores, supermarkets, and major retailers.

The main reason I'm buying in is that Revlon is a major player and a highly profitable organization that's been around for ages. They're currently in a slump, but I expect that they will re-gear their organization and re-focus their brand, and the stock will recover as well.

I'm into this one for the long run, and plan to hold this stock indefinitely.

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