... the completion and signing of an agreement with a major worldwide publishing company to provide mobile outreach technology ... in an ongoing book promotion effort aimed initially at the Young Adult community.I had been concerned about the recent dramatic rise in stock price, and assumed that, given the low level of activity, something fishy was going on. While that remaisn a possibility, I'm no longer as apprehensive in general, given this news.
Opt-in subscribers will be able to receive and exchange information on books, reviews, authors, illustrations and book content likely to be of interest to the Young Adult demographic, yielding highly profiled, personalized databases that have intrinsic marketing value to the publisher.
Mitchell Leiser, GoIP Strategic Business Director, stated, "Our joint objective is designed to help GoIP achieve its goal of serving networks of mobile-linked affinity groups. These communities of common interest are an increasingly significant social phenomenon of Tsunami proportions."
Given the potential for content providers to latch onto a standardized soltuion for making the medium usable, GoIP's value proposition is a bit dicey - but by going after the youth market and capitalizing on the power of social networking can help them to lock in a loyal customer base with strong peer influence. It's a very innovatin and promising approach.
Given this disclosure, my sense is that demand will be more long-lived, and while I still intend to lock in profits should the volume increase to a sufficient level, I'll hang onto the remainder for the long run.
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