[Zeon Fuels] has formed a new division to evaluate the economic viability of delivering electricity to the local electricity grid through biodiesel fueled power plants.This strikes me as an excellent plan. The main problem with biodiesel companies is that they are focused on producing fuel for which there is no significant commercial demand, in hopes of some day being able to sell it.
BlueStar Chairman, Naved Jaffrey, observed, “… It is a natural extension of our business objective to increase the awareness and pursue the expanded use of environmentally friendly fuel to meet our everyday needs."
The company anticipates the evaluation phase to be completed in 4 to 6 months at which time it will determine the best structure to implement this new business opportunity.
By establishing power plants and entering the power industry, BlueStar is both generating a demand for its own product and diversifying the company’s holdings. It’s a very smart move.
Granted, this is an exploratory phase, and there’s no guarantee that they will actually move in that direction – but it demonstrates that they are thinking outside the box, and given the present performance of rival firms that remain pigeonholed, it’s an excellent sign.
No comments:
Post a Comment